South West RDA role
The South West England brand is supported and utilised by a
range of
businesses across the South West, along with organisations such
as the South West RDA and
South West
Tourism.
Funding for the promotion of the region is provided by the South
West RDA. More information on the RDA, its role and remit, can be
found at http://www.southwestrda.org.uk.
What our brand says about us?
The South West of England is more than
just a place. It's a people. It's a personality. It's an approach
to business and life.
The South West is tangibly different to other regions of the UK -
in a recent survey 90% of those expressing an opinion agreed.
Workers here are happier and more productive. People live longer.
Businesses thrive more easily. Entrepreneurs develop here thanks to
the South West's dynamic business culture, its inspiring natural
environment and its superb quality of life.
So, how do you capture all this in a single brand identity? Tricky,
but after months of research and over 600 focus groups, we've
created a unique and compelling brand that is proving to be a big
hit with businesses and visitors. More companies are investing
here, more businesses are expanding, more visitors are coming and
spending more money.
You can be part of the buzz. Register your support and use the SWE brand
in your own marketing. Logos, images, stats, quotes... they're all
freely available. And, why should you bother? Because you
could:
- benefit from a £1.2 million pound
advertising campaign without it costing you a penny
- tap into the goodwill that people have
for the South West
- set your company apart in a competitive
marketplace (click here to read how Noble Foods use their West
Country origins to great effect)
Show your pride in your region and
share in the positive benefits it brings.
Click
here to register your support