WHAT IS THE BRAND?

The South West England region is so diverse that it is impossible to sum up or "brand" in a number of words or images.

The over-arching concept of the identity is "OUR NATURE" - a concept designed to reflect both the unique attitude and creative spirit of the people of South West England and the importance of the beautiful, natural environment that we are privileged to live and work in.

More detail on the words and concepts that make up the brand can be found here.

This concept of creative spirit linked to great lifestyle is developed in the campaign messages from year to year. For instance, the current business strapline is “Business. Life. Inspiration” which taps into the idea that where we work and live, allied to the quality of our people, provides daily inspiration to drive any business forward.
However, the brand identity is much more than just a copy line, it is a communications system that covers logotypes, colour palettes, copy styles, icons and tone of voice.

A critical point is that the South West England identity covers both tourism and business audiences - it is one, over-arching identity that conveys the nature and spirit of the region as a whole and a brand that identifies working, visiting and living in the region as completely interlinked.