WELCOME TO THE SOUTH WEST ENGLAND BRAND IDENTITY

The South West England brand identity was born out of research from previous promotional campaigns to promote the region by the South West RDA and other project partners. This research showed us how important it was to have an identity for the region as a whole for use in future marketing activity.

In order to create the brand, a great deal of further research and consultation took place across the region and the results are what you see here on this site.

The identity is designed to be used whenever the region is being promoted as the “hero” and it has been designed as flexibly as possible to ensure that a coherent creative fit can be achieved with almost any kind of marketing material. It is now being using in a major tourism and business campaign across the UK to promote the many benefits our region offers to both the visitor and the investor.

The identity and its associated materials are provided for download free of charge - all we ask is that you only use the identity to help promote the region and abide by the guidelines on its usage.